The Useful Media Co

I turned a side project into the #1 Apple blog on Medium.

I'm Raja. I run The Useful Media Co from Chennai, India: four brands, 35 products, 3 apps and 1 person doing all of it.

Email me Read my Apple posts

Ten years from a nights-and-weekends blog to a full-time company.

Scroll to follow the line.

  1. The first Apple post

    I started writing about iPhones and Mac apps on Medium at night, after a full day at an early-stage startup.

  2. 460+ posts later

    The Useful Tech grew into the most followed Apple blog on Medium, with 78,000+ followers.

  3. Full-time

    I left my job and turned the blog into The Useful Media Co, with four brands under one roof.

  4. Newsletters and a shop

    The Useful Tech and The Useful Life newsletters launched, and the Gumroad store passed 35 products.

  5. The first apps

    Textlore, my Mac app for searching every message you have sent, went on sale, and Rosewood Music Box became my first app on the App Store.

  6. Wristkeeper

    My next iPhone app, out on 17 Nov, for people who collect watches the way I do.

Three rules every post, product, and partnership has to follow.

#1

Useful the same day

If you can't use it today, it doesn't get published. A setting, an app, a habit, or a system you can copy.

#2

Sponsors are labelled

Paid placements are marked clearly, so you always know what's an ad and what's my pick.

#3

I sell what I use

Every guide and template starts as a system running on my own Mac before it goes on Gumroad.

Follow along by email

3 emails a week from The Useful Tech: the apps, settings and AI features I find before they make it to Medium.